US
United States
Texas · Florida · California
Map-pack “near me” searches, storm and seasonal demand spikes, multi-state service areas.
Own your service area. Websites, local SEO, Google Maps, ads & AI search for roofing, HVAC and plumbing contractors.
Homeowners call whoever shows up first and looks most trustworthy. We build the website, map presence, ads and AI visibility that make that business you — in every city you serve.
- Only roofing, HVAC & plumbing — no generalists
- Published pricing, month-to-month terms
- You own your site, data and ad accounts
At a glance
What is Territory Growth?
Territory Growth is a remote-first digital marketing agency that helps roofing, HVAC, and plumbing contractors in the US, UK, Europe, UAE and Australia win more calls and quote requests. We build conversion-focused WordPress websites and run local SEO, Google Business Profile management, Google & Meta Ads, and AEO/GEO so contractors show up on Google, Google Maps, and AI assistants like ChatGPT.
Read our story- Who we serve
- Roofing, HVAC & plumbing companies in the US, UK, Europe, UAE & Australia
- What we do
- Websites, Local SEO, Google Business Profile, Google Ads, Meta Ads, AEO & GEO
- Pricing
- From $600/month per location, published openly
- Contracts
- Month-to-month with 30-day written notice
- Ad spend
- Paid directly to Google & Meta, in accounts you own
- Founder
- Waleed Anwar — Computer Science & web development, focused on local home services
Spec sheetTG—01
The problem
Being great at your trade isn't enough anymore.
Homeowners rarely call the most skilled crew in town. They call the business that looks most trustworthy and shows up first.
- An outdated website that fails to earn trust in the first five seconds.
- A slow mobile experience where tap-to-call and quote forms are buried.
- Weak Google visibility for your core services and surrounding cities.
- Competitors winning with stronger service pages and Google profiles.
- Leads that rise and fall with referrals and the weather.
- No strategy tying your website, SEO, ads and tracking together.
The fix
One connected growth system, built for home services.
We replace patchwork vendors and guesswork with a measurable foundation designed around how homeowners actually hire contractors.
- Conversion-ready websites built around emergency calls, estimates and mobile speed.
- Service & city pages structured for local search intent and Maps relevance.
- Paid search & social with separate media budgets and honest tracking.
- AEO & GEO clarity so search engines and AI tools know what you do and where.
Services
Seven services.
Seven services.
One system.
Every engagement is built around real contractor buyer behavior — emergency repairs, replacements, inspections and seasonal maintenance. Pick one, or let us run the whole machine.
01
FoundationWebsite Design & Development
Custom, mobile-first WordPress sites engineered around emergency calls, estimates and quote requests — and you own 100% of it.
02
OrganicLocal SEO
Local keyword research, technical fixes and researched service-area pages that win high-intent homeowner searches.
03
MapsGoogle Business Profile
Categories, services, weekly posts, photos and review responses that keep you visible in the map pack.
04
Paid searchGoogle Ads
Tight, high-intent campaigns for repairs and replacements, with clean call and form conversion tracking.
05
Paid socialMeta Ads
Facebook & Instagram awareness, seasonal offers, lead forms and retargeting across your service territory.
06
AI searchAEO & GEO
Answer-first content, structured data and entity consistency so ChatGPT, Gemini and AI Overviews can cite you.
07
IntelligenceCompetitor Analysis
Side-by-side audits of rival sites, service pages, GBP presence and funnels — so you know exactly where to win.
Trades we serve
Three trades.
Three trades.
Total focus.
We don't serve every niche. Our playbooks are tuned to the search behavior, seasons and emergencies of roofing, HVAC and plumbing businesses.
Roofing Marketing
Storm-season demand, replacement estimates and insurance-claim questions turned into booked inspections.
- Roof replacement
- Storm damage
- Inspections
HVAC Marketing
Capture no-heat and no-cool emergencies, seasonal tune-ups and system replacement leads year-round.
- AC repair
- Furnace
- Maintenance plans
Plumbing Marketing
Be the first call for burst pipes, clogged drains and water heater replacements in your service area.
- Emergency
- Drains
- Water heaters
Where we work
Five markets.
Five markets.
One playbook.
The same seven services, tuned to how homeowners search, compare and hire in each market — from “near me” map searches in Texas to WhatsApp-first enquiries in Dubai.
UK
United Kingdom
London · Manchester · Birmingham
Town and borough-level search, boiler and emergency demand, accreditation and review trust signals.
EU
Europe
Netherlands · Germany · Ireland
Multilingual sites, GDPR consent-mode tracking and the heat-pump and energy-efficiency shift.
AE
UAE
Dubai · Abu Dhabi · Sharjah
English & Arabic search, WhatsApp-first enquiries and extreme summer AC demand.
AU
Australia
Sydney · Melbourne · Brisbane
Suburb-level SEO, crowded tradie competition and storm, hail and cooling seasons.
Free diagnostic tool
Is your website losing you calls?
Run a free, instant audit of your site's speed, SEO fundamentals, local signals, AI-search readiness and conversion flow — tested live across 12 categories.
- Real HTTP & HTML checks — no made-up scores
- Downloadable PDF report
- Results in under a minute
Case studies
The work,
The work,
market by market.
What we change, why it matters, and what it does to calls and quote requests — broken down step by step.
All case studies
AE
Scaling High-Ticket Inquiries for a UAE Prefabricated Modular Manufacturer
- +185%
- Total high-ticket inquiries & procurement tenders
- 4.2×
- Qualified direct WhatsApp leads from developers and villa buyers
- −42%
- Cost per qualified procurement inquiry on Google Ads
From storm-chaser dependency to a year-round roofing pipeline
- +148%
- Organic calls and form leads vs. the prior six months
- Top 3
- Map-pack position for core roof replacement searches in 4 suburbs
Turning emergency plumbing searches into booked jobs across Greater Manchester
- 2.1s
- Mobile load time, down from 7.8s
- +92%
- Calls from the Google Business Profile
Owning AC repair searches through a Dubai summer
- +210%
- WhatsApp and call enquiries in peak season
- 3.4×
- AMC sign-ups from Meta lead ads
Helping a Queensland roof restoration business stand out from the tradie crowd
- +120%
- Quote requests from organic search
- 9
- Suburb pages ranking on page one
Capturing heat pump demand for a Dutch HVAC installer
- +165%
- Heat pump quote requests
- −34%
- Cost per qualified lead
How we work
A disciplined, four-step process.
No black boxes. You always know what we're doing, why we're doing it, and what it's producing.
01
Discover
Your services, territories, crew capacity and the growth you actually want.
02
Analyze
Your website, technical SEO, Google profile, conversion flow and local competitors.
03
Build
The roadmap, website improvements, service pages and paid campaigns.
04
Grow
Track real enquiries, publish authority content and refine every month.
Local market intelligence
Know what your competitors are doing better.
Before spending more on ads or guessing which pages to build, see exactly why the top contractors in your city are winning.
- Website comparisonSpeed, mobile UX, trust signals and structure.
- Local SEO gapsWhere rivals capture high-intent searches.
- Service pagesHow their service & city pages are built.
- Content gapsHomeowner questions your site doesn't answer.
- GBP visibilityCategories, services and profile activity.
- Conversion leaksForms, call buttons and friction points.
Pricing
Straightforward plans, per location.
Clear monthly scopes for single- and multi-location contractors. No hidden fees, no ranking guarantees, no lock-in.
Local Foundation
$600
/ month / location
Built for single-market contractors establishing consistent Google visibility, technical health, and foundational content.
- Google Business Profile (GBP) optimization
- Local keyword research
- On-page SEO
- Technical SEO monitoring
- 2 SEO blogs monthly
- 1 service/location page optimization monthly
- Basic AEO / GEO optimization
- Website maintenance
- Monthly performance report
Local Growth
$1,200
/ month / location
Full-funnel search, Google & Meta paid acquisition, active GBP management, and conversion optimization for growing trades.
- Everything in Local Foundation
- Google Ads management (ad spend separate)
- Meta Ads management (ad spend separate)
- 4 SEO blogs monthly
- 2 service/location pages monthly
- GBP weekly posts
- Review response management
- Advanced local SEO
- AEO / GEO content optimization
- Competitor monitoring
- Conversion optimization
- Monthly strategy call
Market Leader
$2,000
/ month / location
High-velocity content, multi-service landing page expansion, AI visibility monitoring, and dedicated strategic execution.
- Everything in Local Growth
- 8 SEO blogs monthly
- 4 service/location pages monthly
- Advanced technical SEO
- Full Google Business Profile management
- Advanced competitor research
- Comprehensive AEO / GEO strategy
- AI search visibility monitoring
- Conversion rate optimization (CRO)
- 2 landing page improvements monthly
- Advanced monthly reporting
- Dedicated strategy session
Important Package Terms: All monthly rates above are billed per business location. Paid advertising media spend (Google Ads & Meta Ads) is paid directly by the client to Google or Meta and is separate from agency management fees. Full custom website redesigns and development builds are scoped separately based on page count and technical requirements. We never promise guaranteed search rankings, map pack placements, or fixed lead volumes. Monthly retainers operate with clear month-to-month or agreed-term agreements and 30-day written cancellation notice.
Leadership & Founders
Engineering Rigor Meets Marketing Entrepreneurship
Territory Growth is led directly by Waleed Anwar and Asad Anwar — combining Computer Science web development with high-ticket contractor paid acquisition.
Founder • Web Architect
Waleed Anwar
Computer Science background, specialized in sub-2-second WordPress engineering, Google Maps 3-Pack technical SEO, and conversion optimization for high-ticket trade businesses.
Founder • Marketing Expert
Asad Anwar
Marketing expert & entrepreneur, specializing in high-ticket paid acquisition funnels (Google Ads, Meta Ads, LSAs) and direct client acquisition for roofing, HVAC, and plumbing contractors.
FAQ
Straight answers before we work together.
Pricing, timelines, ad spend ownership, AEO/GEO and how the free audit works.
Still Have a Question? Contact UsTerritory Growth is a remote-first marketing agency for roofing, HVAC, and plumbing contractors in the United States, United Kingdom, Europe, the UAE, and Australia. We build conversion-focused WordPress websites and manage local SEO, Google Business Profile, Google Ads, Meta Ads, and AEO/GEO (AI search visibility) to help contractors earn more calls and quote requests.
Full custom website redesign and WordPress development projects are scoped separately from monthly marketing retainers based on page count, service-area architecture, and integrations. We provide a clear fixed-scope proposal after reviewing your current site.
Technical fixes and on-page improvements can begin helping quickly, while competitive local organic rankings and map visibility typically build over 3 to 6 months depending on your market size, domain history, and competitor strength.
We assist with profile setup verification support, category and service structuring, business description optimization, photo updates, weekly Google Posts, review monitoring and responses, and multi-location coordination—without making unrealistic guaranteed ranking claims.
Google Ads captures high-intent homeowners actively searching for urgent repairs or replacements right now, while Meta Ads (Facebook and Instagram) excels at local awareness, seasonal tune-up offers, and retargeting. Many contractors pair Google Ads for immediate demand with Meta Ads for steady pipeline support.
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) structure your service pages, FAQs, schema markup, and entity signals so AI assistants and answer engines like Google AI Overviews, ChatGPT, and Perplexity can accurately understand and reference your business.
No. No honest agency can guarantee Google rankings, map pack placement, or a fixed lead volume, because search engines and markets are outside anyone's control. We commit to transparent work, clear reporting on real enquiries, and continuous improvement.
Yes. Our monthly plans are priced per business location so each market receives dedicated local SEO, GBP management, service-area content, and reporting.
No. Monthly retainers operate with clear terms and 30-day written cancellation notice.
No. Google Ads and Meta Ads media spend is paid directly by you to Google or Meta so you always have 100% visibility and ownership over your ad accounts and spend.
Yes, completely. You retain full ownership of your domain, WordPress website, content, Google Business Profile, Google Analytics, and ad accounts at all times.
Territory Growth is a remote-first agency working with roofing, HVAC, and plumbing contractors in the United States, the United Kingdom, Europe, the United Arab Emirates, and Australia. Strategy calls, reporting, and collaboration happen online and are scheduled around your local time zone, so we support single-city businesses and multi-location operators alike.
1-on-1 Growth Consultation
Schedule a Strategy Call & Get Complete Clarity on All Services.
No sales pressure, no generic agency pitches. Tell us when you are free according to your country and local time zone, and how you prefer to talk (audio or video call via Google Meet, Zoom, WhatsApp, or phone).
What We Cover on Your Call (20–30 Minutes):
- Live Website & Google Maps Review: We analyze your site, rankings, and conversion leaks live.
- Local Competitor Breakdown: See exactly which competitor is taking calls in your service areas and why.
- Full Services & Pricing Clarity: Clear explanation of our 3 monthly packages (Foundation $600, Growth $1,200, Leader $2,000) or custom redesign scopes.
- Actionable 90-Day Roadmap: Honest advice on whether SEO, Google Ads, or a new site is your best next move.
Scheduled On Your Timezone: We work with contractors across the US, UK, Europe, UAE, and Australia. Waleed Anwar or a senior strategist will personally confirm your calendar invite around your local hours.
Book Your 1-on-1 Strategy Call
Fill out your availability below. We will send you a calendar invite matched to your country and local time.
Next step
Ready to own your territory?
Start with a free website audit to uncover what is costing you calls, or book a strategy call to talk through your market.